Oct 22 2007
Big (and hollow) ideas
I read today a short article (more like a column) in the October issue of Wired, that goes in the same direction that I was trying to describe in my previous post (although I have to admit that Mathew Honan’s style is more concise and humorous that mine…)
The fact is that in business, as in real life, it seems that we are in desperate need for that big idea that is going to save us all our problems .
I know that today’s is a fast evolving world and it is very difficult to be aware of all the changes and trends, and it is even more difficult to put aside some quality time to reflect and get some understanding on what do they mean and are the forces behind them.
Ido not expect terribly deep analysis; no need to be a Plato, or a Kant, not even a MacLuhan, no need to write a thesis dissertation to justify any decision or action; but I really would like that people (and specially some of the people that I interact and work with…) took some time to look beyond the prefab and canned big idea of the month.
At the end, those ideas are just like balloons: the bigger and better they look, the more hollow they are…
