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	<title>People, places, technology, and such &#187; technology diffusion</title>
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		<title>When technological jargon becomes mainstream</title>
		<link>http://www.albertsuch.com/blog/2007/03/19/when-technological-jargon-becomes-mainstream/</link>
		<comments>http://www.albertsuch.com/blog/2007/03/19/when-technological-jargon-becomes-mainstream/#comments</comments>
		<pubDate>Mon, 19 Mar 2007 20:58:00 +0000</pubDate>
		<dc:creator>albert</dc:creator>
				<category><![CDATA[offshoring]]></category>
		<category><![CDATA[society and technology]]></category>
		<category><![CDATA[technology diffusion]]></category>

		<guid isPermaLink="false">http://www.albertsuch.com/blog/?p=11</guid>
		<description><![CDATA[It is very common that during the process of development of a new technology, an specific jargon is created. When the technological innovation starts to get deployed, the jargon acts as a symbol to differentiate those who know about it. But as the new technological features become mainstream, and with some good marketing help, the [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: arial">It is very common that during the process of development of a new technology, an specific jargon is created. When the technological innovation starts to get deployed, the jargon acts as a symbol to differentiate those who know about it. But as the new technological features become mainstream, and with some good marketing help, the jargon words detach from the original technical field and get incorporated into the consumer language.</span></p>
<p>That evolution is specially visible in technologies related to consumer products (how many people who look at the <span style="font-style: italic">L2Cache size </span>spec for microprocessors has an idea, beyond <span style="font-style: italic">bigger number is better</span>, about the meaning of that spec?). But in certain circumstances this jargon evolution can also happen in other technologies not so consumer oriented.</p>
<p><a href="http://bp0.blogger.com/_K8KfZTSCRsA/Rf7_F9Ul-zI/AAAAAAAAAAw/E01iyR55-iE/s1600-h/Learn.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img src="http://bp0.blogger.com/_K8KfZTSCRsA/Rf7_F9Ul-zI/AAAAAAAAAAw/E01iyR55-iE/s400/Learn.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer" id="BLOGGER_PHOTO_ID_5043749110526901042" border="0" /></a><br />
<span style="font-family: arial">In Bangalore, the major center of the software export industry in India, in an environment with a very high IT employment demand, IT and programming related skills becomes a very valuable asset. The consequence is that the programming jargon is becoming part of the regular language. Small signs advertising training in very specific programming technologies abound, and, in certain situations, it is quite easy to start a conversation with an stranger about specific programming languages, platforms, and techniques.</span></p>
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